Plastic practitioners should maintain industry brand construction
A few days ago, the European Commission decided to import from China plastic products launched anti-dumping sunset review investigation. International Mold & metal plastic industry suppliers association secretary-general Luo Baihui to remind the relevant enterprises, actively participate in anti-dumping sunset review whether the key back to the EU market. In more and more trade friction,poly bags the enterprise should strengthen the" response" and" upgrading" awareness event, otherwise it will mean the loss of market.
Plastic practitioners should maintain industry brand construction Gaosuibuyou Thailand
The brand is to have brought the premium, generating a value-added intangible assets, his carrier is used to and other competitors' products or services to distinguish name, term, symbol, mark or their combination, source of value comes from the mind of consumers in form of an impression on the carrier. In the information explosion era, enterprise brand construction to appear particularly important.
Thus, the American Chemistry Council (ACC ) American Chemical Society called on the industry make concerted efforts blow plastic products of false information,plastic bags supplierespecially hope blow molding and other related fields would be involved. Protection of plastics industry a good brand construction is the responsibility of each industry practitioners, particularly in many social media, information widely distributed in the new era.
ACC senior government affairs director Underwood for the plastics industry to outline the contention of a hundred schools of thought, all flowers bloom together. Prosperity, also held in Chicago in October 12th of the year blow molding conference speech highlighted, the industry needs to communicate, in the professional field of knowledge does not allow any error message out," because, once a false information outflow, television, newspaper special it is on the Internet will be revealed, which will cause adverse effects of plastic industry brand construction."
Winning by quality brand construction is successful in acquiring Market Road
China's production of plastic bags products high quality and inexpensive, is one of the major export commodities. As a result of our country plastic bags in the international market has a strong competitive advantage, the rapid growth of exports by importing more attention, suffered successive main export market anti-dumping investigations. In more and more trade friction, the enterprise should realize: responding anti-dumping is the whole industry event, the respondent means loss of market.
From the point of the export volume, China each year there will be a $300000000 plastic bags exported to the European Union, if according to 8.4% of the average tariff, the EU will be our country a $252000000 tariff, which is bound to affect our country the industry the production cost of the enterprises survival and development.
In this regard, toner international and metal mold plastic industry suppliers association secretary-general Luo Baihui points out, our country plastic bags enterprises in the face of anti-dumping investigation in addition to actively responding to, it is necessary to change the past in order to win the competition of low price strategy, seek long-term development of enterprises.
Expand export not only rely on the high quality and inexpensive, our country plastic bags enterprises should strive to enhance the added value of the products, the progressive realization of product differentiation, create a brand, promote the core competition ability of the product, such as the development and production of environmentally friendly products and other measures.